Newsroom
Our latest news and stories
First look: Terrain Intelligence 2024 dashboard
First look: Terrain Intelligence 2024 dashboard.
Forbes 30 under 30 features Potential CEO Sam Poirier in its class of 2025
The annual list identifies young changemakers and visionaries, people who are shaping our world today and tomorrow. And for 2025, our CEO is included.
How we’re helping our customers succeed with AI
To benefit fully from groundbreaking deep tech, customers need to understand how to harness it - and this is where the unique composition of our team really shines.
Terrain Intelligence 2024 release shrinks AI model by 75% and halves inference time
Terrain Intelligence 2024 release shrinks AI model size by 75% and halves inference and initialization time.
2024 Q3 report: building a destination hub for talent as major Terrain Intelligence updates near
Potential CEO, Sam Poirier, reports on Q3 2024 and progress in tech, talent and customers.
Stacey Stewart joins Potential advisory board
We are delighted to announce that we’ve appointed powersports pioneer Stacey Stewart as strategic advisor.
Fulfilling Potential every day: meet our new faces
We’ve grown our team by 35% this summer as we enter go-to-market - meet some of our brilliant new people here.
Stress-testing automated suspension activation on mega sand pit hill climbs
Testing out automated suspension features of Terrain Intelligence on mega sand pit hill climbs in our side-by-side.
MotorTrend unpacks the future for automotive AI - and picks out Potential
Our Terrain Intelligence technology has been described by MotorTrend as “a virtual spotter who won't complain about having to go wade through the muck.”
2024 Q2 report: investors renew backing as projects progress to contracts
Potential CEO, Sam Poirier, reports on fresh funding and scaling up staff in Q2 2024.
What mapping ocean floors taught me about data
Potential’s CTO Bill Lamey shares three key lessons that are accelerating our technological development.
Top Gear speaks to Potential about cameras, AI and the future of driving
Top Gear asks whether Potential’s technology is the future of off-roading.
TechCrunch talks off-road driving with Potential and Overland AI
TechCrunch talks off-road driving with Potential.
Potential secures additional $2M for commercialization
Potential secures additional $2m to drive AI-powered terrain perception technologies to market
2024 Q1 report: major milestones and customer connections
Potential CEO, Sam Poirier, reports on major milestones reached in Q1 2024.
Scott Kunselman joins Potential as strategic advisor
We are delighted to announce that we’ve appointed Scott Kunselman as strategic advisor.
Potential and CFMOTO USA launch industry-first innovation program
Potential and CFMOTO USA announce industry-first integration of terrain perception technology into recreational off-road vehicles to boost vehicle performance and driver experience.
Too many modes?
RESOURCES
As vehicles sprout more and more selectable modes to tackle all terrains and surface conditions, there remains one common failure point: the driver. Not knowing when to switch between technical settings can get even the most advanced vehicle stuck. What's the solution?