Join us on a muddy day at Holly Oaks Off-Road Park where we tested our Terrain Intelligence technology alongside veteran automotive expert Scott Kunselman. Discover how adaptive off-road systems are empowering both newcomers and enthusiasts, why OEMs can benefit from expanding vehicle capabilities, and how Scott’s wealth of industry knowledge is helping Potential navigate, and shape, the future of off-roading.

The first motorcycle in the world to feature Terrain Intelligence perception software met the world at the CES show earlier this month. The reveal follows a year-long partnership with motorcycle maker KTM and its parent group innovation arm Pierer Innovation, designed to realize a step-change in off-road and on-road performance.

A look at Q4 by Potential - demo tours, events and industry showcases.

First look: Terrain Intelligence 2024 dashboard.

The annual list identifies young changemakers and visionaries, people who are shaping our world today and tomorrow. And for 2025, our CEO is included.

To benefit fully from groundbreaking deep tech, customers need to understand how to harness it - and this is where the unique composition of our team really shines.

Terrain Intelligence 2024 release shrinks AI model size by 75% and halves inference and initialization time.

Potential CEO, Sam Poirier, reports on Q3 2024 and progress in tech, talent and customers.

We are delighted to announce that we’ve appointed powersports pioneer Stacey Stewart as strategic advisor.

We’ve grown our team by 35% this summer as we enter go-to-market - meet some of our brilliant new people here.

Testing out automated suspension features of Terrain Intelligence on mega sand pit hill climbs in our side-by-side.

Our Terrain Intelligence technology has been described by MotorTrend as “a virtual spotter who won't complain about having to go wade through the muck.”

Potential CEO, Sam Poirier, reports on fresh funding and scaling up staff in Q2 2024.

Potential’s CTO Bill Lamey shares three key lessons that are accelerating our technological development.

Top Gear asks whether Potential’s technology is the future of off-roading.

TechCrunch talks off-road driving with Potential.

Potential secures additional $2m to drive AI-powered terrain perception technologies to market

Potential CEO, Sam Poirier, reports on major milestones reached in Q1 2024.

We are delighted to announce that we’ve appointed Scott Kunselman as strategic advisor.

Potential and CFMOTO USA announce industry-first integration of terrain perception technology into recreational off-road vehicles to boost vehicle performance and driver experience.