
Newsroom
Our latest news and stories
Mud, Mountains, and Market Insights: A Day Off-Road with Scott Kunselman
Join us on a muddy day at Holly Oaks Off-Road Park where we tested our Terrain Intelligence technology alongside veteran automotive expert Scott Kunselman. Discover how adaptive off-road systems are empowering both newcomers and enthusiasts, why OEMs can benefit from expanding vehicle capabilities, and how Scott’s wealth of industry knowledge is helping Potential navigate, and shape, the future of off-roading.
Potential unveils KTM prototype: the future of motorcycle technology
The first motorcycle in the world to feature Terrain Intelligence perception software met the world at the CES show earlier this month. The reveal follows a year-long partnership with motorcycle maker KTM and its parent group innovation arm Pierer Innovation, designed to realize a step-change in off-road and on-road performance.
First look: Terrain Intelligence 2024 dashboard
First look: Terrain Intelligence 2024 dashboard.
Forbes 30 under 30 features Potential CEO Sam Poirier in its class of 2025
The annual list identifies young changemakers and visionaries, people who are shaping our world today and tomorrow. And for 2025, our CEO is included.
How we’re helping our customers succeed with AI
To benefit fully from groundbreaking deep tech, customers need to understand how to harness it - and this is where the unique composition of our team really shines.
Terrain Intelligence 2024 release shrinks AI model by 75% and halves inference time
Terrain Intelligence 2024 release shrinks AI model size by 75% and halves inference and initialization time.
Stacey Stewart joins Potential advisory board
We are delighted to announce that we’ve appointed powersports pioneer Stacey Stewart as strategic advisor.
Potential secures additional $2M for commercialization
Potential secures additional $2m to drive AI-powered terrain perception technologies to market
Scott Kunselman joins Potential as strategic advisor
We are delighted to announce that we’ve appointed Scott Kunselman as strategic advisor.
Potential and CFMOTO USA launch industry-first innovation program
Potential and CFMOTO USA announce industry-first integration of terrain perception technology into recreational off-road vehicles to boost vehicle performance and driver experience.
Too many modes?
RESOURCES
As vehicles sprout more and more selectable modes to tackle all terrains and surface conditions, there remains one common failure point: the driver. Not knowing when to switch between technical settings can get even the most advanced vehicle stuck. What's the solution?