Newsroom
Our latest news and stories
2024 Q3 report: building a destination hub for talent as major Terrain Intelligence updates near
Potential CEO, Sam Poirier, reports on Q3 2024 and progress in tech, talent and customers.
Fulfilling Potential every day: meet our new faces
We’ve grown our team by 35% this summer as we enter go-to-market - meet some of our brilliant new people here.
Stress-testing automated suspension activation on mega sand pit hill climbs
Testing out automated suspension features of Terrain Intelligence on mega sand pit hill climbs in our side-by-side.
MotorTrend unpacks the future for automotive AI - and picks out Potential
Our Terrain Intelligence technology has been described by MotorTrend as “a virtual spotter who won't complain about having to go wade through the muck.”
2024 Q2 report: investors renew backing as projects progress to contracts
Potential CEO, Sam Poirier, reports on fresh funding and scaling up staff in Q2 2024.
What mapping ocean floors taught me about data
Potential’s CTO Bill Lamey shares three key lessons that are accelerating our technological development.
Top Gear speaks to Potential about cameras, AI and the future of driving
Top Gear asks whether Potential’s technology is the future of off-roading.
TechCrunch talks off-road driving with Potential and Overland AI
TechCrunch talks off-road driving with Potential.
2024 Q1 report: major milestones and customer connections
Potential CEO, Sam Poirier, reports on major milestones reached in Q1 2024.
Too many modes?
RESOURCES
As vehicles sprout more and more selectable modes to tackle all terrains and surface conditions, there remains one common failure point: the driver. Not knowing when to switch between technical settings can get even the most advanced vehicle stuck. What's the solution?
