Driving freedom.
As passenger vehicles become more about mobility than driving, more people will flock to off-road to experience the joy and freedom of driving.
As off-road goes electric and on-road goes autonomous, the
off-road market will enter a new era of massive growth
As passenger vehicles become more about mobility than driving, more people will flock to off-road to experience the joy and freedom of driving.
New consumers will buy electric off-road vehicles to enable clean and quiet overland adventures.
With the proven performance and experience benefits of electric vehicles, the existing off-road market will make the switch to electric.
The EV off-road consumer wants more control, more versatility, and more connectivity with fewer tools and less work.
Building successful electric products requires new supply chains, new expertise, and new technology.
With no EV market leaders established and pure EV new entrants, OEMs must clearly differentiate to have a place in the electric off-road future.
Just like automotive, the keys to differentiating and
winning the electric side by side race lie in software.
Modular on-the-fly control over the vehicle’s tuning and performance will give new off-roaders more confidence and veterans more control through changing terrain.
EV architecture will be centralized and simplified through holistic control of the drivetrain. Less vendors, less ECUs, and more flexibility.
Maintain a competitive edge by introducing new features and improving performance through a simple and scalable software platform.