[FREDERICTON, NB, CANADA. 15 December 2023.] Potential (Potential Motors Inc) and CFMOTO Powersports Inc (CFMOTO USA) have today announced that they have partnered to integrate world-first advanced driver-assist systems (ADAS) into recreational off-road vehicles.

The partnership will first see Potential’s tech integrated into CFMOTO USA test vehicles. The companies will conduct extensive real-world testing at Potential’s purpose-built off-road proving ground in Fredericton, Canada, and CFMOTO USA facilities.

CFMOTO USA is evaluating Potential’s suite of groundbreaking technologies, including: 

• Terrain Intelligence, which uses forward-facing sensors (such as cameras) to understand terrain shape, surface type, obstacle height, incline gradient, and more. Potential uses AI models to enable computation on-vehicle in real time, even on small vehicles. The data can feed an array of driver aids, information and vehicle controls, depending on Potential customer specification.

• Off-Road OS, Potential’s software stack and modular control system, which uses data from Terrain Intelligence to self-select vehicle control modes in advance of changes in terrain, surface and incline. This enhances vehicle performance and efficiency even in extreme conditions.

• R&D into in-cab features, exploring how AI and computer vision can assist all users.

Sam Poirier, CEO and co-founder at Potential, said: "Our partnership with CFMOTO USA is the perfect synergy of technological innovation and industry expertise. The integration of Potential’s technology into CFMOTO's vehicles will set new standards in the side-by-side segment. Moreover, as our first commercial program in side-by-sides, this partnership validates the incredible work done over many years by the talented team here at Potential. It’s a landmark moment for all of us." 

Potential has been developing the technologies that underpin Terrain Intelligence and Off-Road OS since 2018. Since then, the company has made giant leaps forward by using AI, which has enabled its technologies to ingest much larger data inputs while still computing on-vehicle, in real-time.

Over-the-air updates will allow Potential’s self-learning products to keep improving over time on all vehicles running Terrain Intelligence. This will allow learnings from the toughest off-road environments to help solve the trickiest edge-cases in on-road settings, for example.

Potential has designed its technologies to be compatible with commonly-used hardware across automotive and powersports sectors, allowing quicker, easier and cost-effective vehicle integrations. The company expects its products to be used in a variety of on- and off-road vehicles, including in automotive, powersports, defense, mining, off-road logistics and agriculture.

Potential is working on similar innovation programs with global leaders in automotive, mining and defense sectors, but these remain confidential at this time.

Press contact: Jay Nickerson, VP Business Development, Potential: jaynickerson@potentialmotors.com