Potential Motors

No ping pong tables,
just meaningful work.

View Openings

Make a real impact

See the impact of your work on our products every day and the
impact of our company on a more sustainable future for off-road

engineer working on prototype electric UTV

Your job is to grow, ours is to help you do it.

At Potential Motors, we look for people with big potential and give you the responsibility and tools to reach it.

Potential Motors employees

“The quality of ideas this team comes up with is at such a high level. Sometimes it is intimidating, but it pushes you to have great ideas of your own.”

Brandon Elford, AI Developer

Working at Potential


Choose forest over concrete in Atlantic Canada.

Head Office: Fredericton, New Brunswick
Satellite Office: Halifax, Nova Scotia

  1. Over 10,000 km of off-road trails in NB alone
  2. 18,800+ kms of coastline
  3. Easy access to hiking, biking, skiing, surfing        and more


We believe in the importance of flexibility, both in terms of hours and location.

  1. Flexible work hours for different lifestyles
  2. Permanent work from home option
  3. Unlimited vacation policy

Social Culture

Connectedness is baked into how we work every day. Be a part of a team.

  1. Virtual coffee dates with a different teammate weekly
  2. “Fika” – weekly social with coffee, snacks, and games
  3. Monthly team events

Current Openings

Computer Vision & AI Software Engineer

Full-time / Remote / Fredericton, NB, Canada

Optimize the off-road driving experience for all drivers, no matter their skill level, by applying state of the art methods and developing prototype machine learning models for in-vehicle deployment.

Apply Now

Client Experience Representative

Co-op (8 month / 2 semester) / Remote / Fredericton, NB, Canada / Halifax, NS, Canada

Manage the experience of our clients who hold pre-orders on our first 100 vehicles.

Apply Now

Digital Marketing Coordinator

Co-op (8 month / 2 semester) / Fredericton, NB, Canada / Halifax, NS, Canada

As we prepare to launch our first electric off-road vehicle, you'll put our planning and strategy to work executing content.

Apply Now

Electrical Engineering Assistant

Co-op (8 month / 2 semester) / Fredericton, NB, Canada

Work on the design and implementation of electrical systems for a prototype electric vehicle.

Apply Now

Looking for something else? careers@potentialmotors.com