Potential Motors

Digital Marketing Coordinator

Co-op (8 month / 2 semester) / Fredericton, NB, Canada / Halifax, NS, Canada

You’re passionate about a sustainable future and want to build something special. You describe yourself as curious, empathetic, bold, and humble. You want autonomy in your work and at the same time to work with a talented, like minded team. The pace and scope of building a category-defining product and launching on a global scale doesn’t scare you - it excites you.

We feel exactly the same way.

Potential Motors is an electric vehicle technology startup focused on electric off-road vehicles. Our technology will accelerate the off-road transition to electric vehicles by enabling manufacturers to develop more modular, performant, and resilient EV products. We are preparing for the global launch of a category defining product in 2022 and looking for ambitious people to join our team in creating a new product category and electrifying an industry.

Here’s the problem we are facing:
Marketing is at the forefront of Potential Motors' success in the coming years and you will be able to join in at the ground level. As we prepare to launch our first electric off-road vehicle, it is time to put our planning and strategy to work executing content. This includes social media marketing, content creation, campaign creation, and creative asset development. The problem this role will solve is that our goals are larger than our team’s capacity. This role will work directly with our Digital Marketing Manager to execute our plans and make our global product launch plans a reality.

Here’s where you’ll come in from September 2022 - April 2023:

  • Manage the Potential Motors social media accounts, social calendar, and schedule content using Hootsuite.
  • Create compelling, thoughtful, on-brand content that fosters engagement and supports the growth of the Potential Motors community.
  • Develop marketing assets that align with the brand guidelines, vision, and story.
  • In collaboration with the marketing team, you’ll develop and participate in campaign launches, events, and execution of the overall marketing strategy to power the launch of a new category-defining product.
  • Confidently engage online with team members, founders, investors, followers, and potential customers with empathy and creativity.
  • Keep up to date on the latest online trends in social media, and the off-road and EV industries.

Who we are looking for:

  • Currently enrolled in post-secondary education majoring in marketing, communications, or a related discipline.
  • Experience in managing social media accounts and using content monitoring and scheduling tools such as LinkedIn, Instagram, Facebook, YouTube, Twitter, Reddit.
  • Experience in content creation with a strong attention to detail and a good “creative eye.”
  • Experience in customer service. You consider yourself a people person.
  • Top-notch organizational skills. You love your to-do lists and agendas.
  • Entrepreneurial spirit and a growth mindset.
  • Experience with tools such as Hootsuite, Canva Pro, Adobe Photoshop, Wordpress, G-Suite
  • You have a love for the outdoors and find nature inspiring.

What it’s like to work with us:

  • $16/ hour
  • Ongoing mentorship after your co-op is complete
  • Freedom and flexibility in work-life balance
  • You will work with something real - you will see your work driving!
  • Develop a detailed understanding of current and future technology in electric vehicles
  • Team Building Events

PM Mentorship Program:

Many of our team members can point back to earlier in their careers to a previous employer / prof / mentor who played a big role in their own career growth. In turn, we want to provide you with the same access to someone a bit further in their career, even after you’ve left Potential Motors, as a resource as you continue on in school & step into your career (ideally, a career with us ;)

Thank you!

We recognize that applying for co-ops is a time consuming process, and we appreciate the time and effort you have put into your application with us. We will reach out to set up an interview if we would like to move forward with your application.

Potential Motors is an equal opportunity employer. 

Working at Potential Motors

You’ll get the chance shape the future of off-road and build great things with great people every day.

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