Potential Motors

Building software to power the
electric future of off-road vehicles

We are an electric vehicle technology company developing advanced
control software for the next generation of off-road vehicles.

Preserving and enhancing
the experience of driving

Urban centres and passenger vehicles are becoming safer, more sustainable, and more efficient through autonomous and shared mobility. But as we improve mobility, where will people go to enjoy the pure joy and freedom of driving?

People talking in electric side by side UTV

Off-road is the future of driving

We believe that off-road is the future of driving. That’s why we are bringing off-road into the future.

  1. Limitless ability to explore and play
  2. Proving ground for advanced automotive tech
vehicle control software on computer screen

Team Potential

We are entrepreneurs, software engineers, automotive veterans, and adventure enthusiasts, bringing the power of software to the off-road industry.

Sam Poirier
Co-Founder & CEO
Nick Dowling
Co-Founder & COO
Bill Lamey
VP Engineering
Noah Tompkins
VP of Marketing
Sheila Gonzalez, Ph.D
AI Developer
Olusayo Obajemu, Ph.D
Controls Developer
Brandon Elford
AI Developer
Michael Uhlarik
Head of Design
Jessica McQuarrie
People Operations Lead
Morgan Blake
Automotive Mechatronics Engineer
Vinicius de Almeida Lima
Vehicle Simulation Engineer
Jon Dalton
Software Developer
Luke McCurlie
Power Systems Electrical Designer
Mats Jonasson, Ph.D
Vehicle Dynamics Specialist
Majed Shakir
Software Developer
Emerson Cavalheri, Ph.D
Vehicle Navigation Developer
Oleg Gorlenko
Product Designer
Gabrielle Bailey
Digital Marketing Manager
Marcel Lebrun
Chairperson
Marcel's background includes co-founding two start-ups, leading a NASDAQ/TSX IPO, and six acquisitions. He was the CEO & Co-Founder of Radian6, where he led the $326M acquisition by Salesforce — the CVCA Deal of the Year in 2011.
Chris Newton
Chief Scientist
Chris is a serial entrepreneur, and primary co-founder of Q1 Labs (acquired by IBM in 2011) and Radian6 (acquired by Salesforce in 2011). He has held various executive and technical roles in each company, such as CTO and Chief Architect.
Chris Ramsey
Advisor
Chris has over 20 years of experience in product and business development and co-founded Radian6 (acquired by Salesforce in 2011). Prior to Potential Motors, he served as Chief Customer Officer for Salesforce's Marketing Cloud division.

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Potential Motors electric side by side UTV prototype